Trying to figure out what the best marketing platforms for your dental practice are can be a truly frustrating process. Many times, because these marketplaces can be so dynamic, campaigns which were once successful can begin to lag behind the competition. I have always found tremendous results using Google Ads in acquiring ready-to-go leads with intent on having treatment done. However, that is not to say that there isn’t a place for other social media platforms, such as Facebook Ads. In this brief article, I would like to go over some of the differences.
Google Ads should always be the primary focus of any campaign, if you are seeking interested leads that are actively ready to engage in your dental practice. Typically, the cost to acquire a lead will be much more expensive, albeit the conversion from lead to new patient will be much easier. No show rates with Google Ads tend to be much lower, due to the interest level of each lead. A strong Google Ads campaign should be the backbone of every successful dental practice that is welcoming new patients not already a part of the recall funnel.
Alternatively, there is also a great opportunity to explore a strong social media campaign, like Facebook Ads. You will find that your practice spends less per month to obtain these leads, but each lead will take more work in converting them into an active new patient. Facebook is a great opportunity to bring brand awareness to your marketing demographic, while really showcasing your strengths as a dentist and setting apart your practice from local competitors. You will find on a dollar average basis that you attract more leads, but these will take extra work by your staff when it comes to conversions.
We created Apex Implant Marketing with the primary focus in achieving those conversions for dentists nationwide. It can be a strain on staff to have to manage a flow of leads as they proceed through your practice’s “sales funnel”. By alleviating that time constraint, we allow your team to focus more on the day-to-day activities of your dental business.
Finally, it’s important to note that every time you come out with a new ad or marketing campaign, there will always be competitors that are making their own changes to compete in the marketplace. It is important to change with the marketplace in order to remain competitive within it. If you have noticed that previous marketing campaigns have started well, only to fizzle out a few months later, it is due to your current marketing team not keeping up on the campaigns and making the changes necessary to improve upon them.
One of our primary focuses at Apex Implant Marketing is to constantly review metrics of key words and ad campaigns, in order to keep your practice’s marketing content fresh and competitive.
